How To Improve Your Restaurant’s Menu

When it comes to making the most of your restaurant space, one of the most important considerations is what types of food you’ll be serving. If you’re just getting started with a new concept or location, it can be tricky to know exactly what will work best, but there are plenty of things that other restaurateurs have learned along the way that can make a big difference.

Your menu is the first impression potential customers get of your restaurant so it’s essential to ensure that it helps you sell your food. The type of menu you use will help make or break your business right from the get-go. Consider these tips for improving your restaurant menu and see if they might work for you.

Keep Your Menu Clear

Clarity is essential when it comes to making your customers excited about your offerings. For one, customers are visual people and like to see what they’re ordering, so even if one of your signature dishes is well-known enough that it doesn’t need any explanation, it’s a good idea to include a photo on the menu. A lot of culinary jargon can also make it difficult for customers to understand what they’re ordering. Be sure to keep jargon to a minimum and to make sure that the text is clear and easy to understand. If you see a word or phrase on your menu that you’re not sure about, cross it out and replace it with something clearer.

Provide Context

If you’ve got a few dishes on the menu that might be difficult to understand, provide context for them. A little bit of explanatory text on the menu can make it easier for customers to choose what they want to order. If you’ve got a few Asian dishes on your menu, for example, you might want to note that those are traditionally served without rice. If you’ve got a Mexican dish that comes with rice, rice, beans, and a choice of meat, make sure that you note that the rice is not meant to be eaten as a side dish.

Be Creative

There’s a good chance that you’ll want to include a few classic dishes on your menu, but don’t feel like you have to keep things strictly traditional. A twist on a traditional dish can be a great way to draw new customers and give loyal customers something new to try. If you’ve got a burger joint, for example, you might want to add a few different variations with toppings like guacamole or a fried egg. If you’ve got an Italian join joint, you might want to add a few interesting twists to classic Italian recipes.

The bottom line is that your menu should make sense for your concept and for your restaurant. When you work on your menu, you should know that your team will be able to follow through with it efficiently. Don’t be afraid to try new things, but make sure that you have a solid game plan to start with.

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