Reasons Why You Can’t Compete with Other Restaurants in the Area
It feels terrible when you think you’ve done everything right yet still can’t keep up with other restaurants in the area. After months or even years of being in the business, you still can’t hold it against your competitors. It’s a challenging job, but you can’t give up. Start by analysing where you fall short. Here are possible reasons why competing with your opponents is tough.
Your dishes are terrible
There’s no way to sugar-coat this issue. When you serve terrible dishes, expect the response to be bad. People will run away from your restaurant since they can’t take what you serve even if you run restaurant promotions. You run a food business, and quality must come first. It doesn’t matter if everything else is right; once quality gets compromised, things will fall apart.
You have poor customer service
Customer service is necessary to succeed in running a restaurant. People hate waiting long before their orders arrive. They also dislike terrible staff. Therefore, it’s best to improve customer service by listening to your customers. Ask them about their opinion regarding the current customer service and what else you must do to improve.
You have bad suppliers
Sure, you have the best chef and cooks working with you. The problem is that they can only do so much. Even the best chefs can’t do anything if you don’t have quality supplies. You can also buy items in bulk to speed things up. All the necessary items are already available in the kitchen. You can also consider purchasing a fruit concentrate to serve healthy beverages to your customers. While cost is a factor in deciding the best suppliers, it’s not the only one. Quality must come first.
Your prices are too high
Offer more competitive pricing. Understand your customers and their financial capacity. You’re behind the game because people are more practical. It will be their choice if they can find another restaurant that offers the same quality at a lower price. So, it’s better to have small but consistent profits. You should also be patient until you get the desired results.
Your menu is limited
Check your menu and see if it’s good enough for your customers. If there’s a clamour for more, you should give them what they want. You don’t want to lose these people because they feel bored. However, you should also balance it with your capacity to serve. You can’t expand your menu if the staff isn’t ready. You can’t always tell your customers some items are unavailable as it will turn them off.
Always check where you are
Just because you’re not doing well doesn’t mean you will stay that way. You can reverse the reality and do better. You can also compete if you try new ways to appeal to your customers. Again, it helps to read reviews and check the ratings. You may also host a focus group discussion. You will get to where you need to be once you satisfy your customers.
Hopefully, you will do the right thing and not give up. Be patient until your restaurant becomes more competitive.