What is an IPO and Why Do Companies Go Public?

IPO stands for initial public offering. This is where a business that’s privately owned puts the company shares up for sale to the public. People look at IPOs as a huge chance to make a lot of money. Brand-recognized businesses make a big splash with the massive value of their stock when they offer it to the public. Although viewed as a popular money-making opportunity, IPOs can be a tricky investment with irregular returns over the long run. So, why do companies go public then? This article takes a closer look at IPOs and why companies go public with their shares. 


When starting to deal with IPOs, your company will be closing one chapter to begin a new one. If you’re a company offering their shares to the public, it’s vital to allow initial investors to cash out first. Many times, those people include friends and family. You want to allow them to cash out since they were the first people to invest in your company.

There are a variety of reasons why companies go after an IPO. It could be because they want to be more well-known to the public or they want to acquire capital. They achieve this by selling off shares where the money can be used for evolving the business, eliminating debt, and bankrolling more research, analysis, and development. You can get money other ways through loans, serial entrepreneurs, or venture capitalists, but those avenues can be too pricey. A business that goes public usually garners a lot of attention and is a real boost to the company. You might even find money lenders offering improved terms.

Often, companies decide to go public when they need to raise funds. For most companies, which are small businesses, an IPO is not an option when there is a need to get money. Therefore, the most efficient way is often through marketing to generate sales. One of the most effective forms of marketing is using traditional advertising techniques, such as signs and flags to garner awareness of your company in the marketplace. For example, Custom Feather Flags can be placed in front of your business to attract the attention of those passing by and generate new business. If you operate a company and are looking to purchase Custom Printed Feather Flags, check out Flagdom: https://flagdom.com/feather-flags/custom-swooper-feather-flags.

Is it a Solid Idea?

Usually, there is a very high demand for a brand-new IPO than there is supply. You’re never guaranteed that you’ll be able to buy a share in the company you’re interested in. If you do want to pursue an IPO, many go through a brokerage firm.

Can you imagine being an early investor in the IPO of a company like Netflix, Facebook, or Apple? These were all stocks with massive potential. The problem is if an IPO is estimated incorrectly and it doesn’t appreciate, it could depreciate. Not all IPOs can be winners or earn profits.

The Process

Companies that want to get into IPOs should have a solid financial record and be profitable as well. It should be known that the entire IPO process has two parts and takes around a year to finish. The first part is the lead-up to going public. Businesses will start a marketing and advertising campaign to get attention from the public. They must also register with the SEC (Securities and Exchange Commission). They then will have to approve the IPO is “effective” to continue the process.

The second part is going public. At this time, businesses connect with an investment bank. They are responsible for the contract for the IPO and pricing the shares at a reasonable cost. A summary is then given to potential shareholders. This is only the first draft and is called a red herring because of the red letters along the side of it. This indicates that the data in the prospectus is not finished yet. After this, they list the shares on the stock exchange and get people to aid in the sale of them. The company’s responsibility after this is to create a board of directors who will need to give quarterly updates on their finances. After meeting all the requirements issued by the SEC, they can start trading on an exchange.

The quiet period is the ten days after an IPO’s very first day of trading. Everyone who is a participant isn’t allowed to speculate or analyze earnings due to insider trading. It’s true that investors can sell their shares at the beginning of trading but is greatly frowned upon because the reason a business goes public is to produce a long-term investment. Flipping, as it’s known, could hinder future investors from engaging in public offerings.

Essential Points to Know

  • An IPO is where a private company sells shares on the stock exchange to the public.
  • To have an IPO, businesses must meet specific guidelines by the SEC (Securities and Exchange Commission).
  • Investment banks are hired to market, measure demand, and determine IPO dates and prices (among other things).
  • Original investors can earn back their money as well as profit from their initial investment.

In Conclusion

It’s a big deal to go public with stock offerings. As stated, it’s a good way to raise money for all your company’s endeavors; however, you must weigh the pros and cons of going public because it can be an expensive, tedious, and complicated process. You must understand the risks that accompany going public as well. Due diligence is needed for this situation. Think about what the best move is for you and your company. Only then will you know whether to go public.

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