10 Ways to Promote Your Coffee Shop Business
Owning and running your own coffee shop can undoubtedly be an exciting adventure. With the ability to create excellent revenue, it’s a desirable career path for many. However, this also means that there is a lot of competition out there. You need to make sure that you find unique ways to stand out from the crowd.
Below we are going to take a look at ten different ways you can promote your coffee shop business.
Let’s get started!
Offer regular contests and giveaways online.
Social media is now one of the most essential tools to use to grow your customer reach. A fun way to create engagement on your accounts is to host regular giveaways online. An example would be to allow your followers to comment a name for a new drink for a chance to win a free one. The more interactive your content, the better. You can find more ideas here.
Print on your products.
Another great way to promote your store is to print on your products. Just think about how many people walk around with their coffee after visiting. From napkins to custom printed coffee sleeves, there is a wide range of different options available, all with various price points to suit your budget.
Offer a loyalty program.
Coffee shops are known for their loyalty programs, so it’s one of the most important marketing techniques you should use. You’ll be able to grow a loyal customer base, and it will encourage new people to visit your shop over competitors. There are a few different kinds of loyalty programs you can choose to offer, some of which include:
– Visit-based programs: Customer accumulates points for each store visit. Once they reach a certain amount, they can redeem them for a discount or free item.
– Item-based programs: Customer accumulates points for each item they purchase. More expensive items are worth more points.
– Spend-based programs: Customer accumulates points based on their final total amount. For example, 1 point for every $1.
– Card-based programs: Customer receives a free item after purchasing a certain amount. For example, they may get their 10th coffee free.
Host and promote an event.
Another great way to promote your coffee shop is to host an event. From small art exhibitions to book clubs and even board game nights, there are so many ideas to choose from. Not only will it drive more traffic into your store, but it helps you form loyal relationships with locals of the area. Just make sure you’re careful. You don’t want to go hosting a loud event that drives away other customers.
Create unique flyers to grab attention.
Flyers are one of the most popular tools used for advertising, and while they do work, you still want them to be unique. Choose a design that is eye-catching but also represents your business’s image clearly. You also want them to have a purpose, such as outlining a special promotion or discount. Just make sure you remember to include a time limit, like “THIS WEEKEND ONLY.” This will draw people in and encourage them to take immediate action.
Want to be more eco-friendly? Send out your flyers in a digital format. It’s easy, and you will save money on printing costs. Although you should keep in mind, you won’t reach such a large audience.
Offer free samples.
Locals may be wary to try a new coffee shop, so it’s important to offer free samples to help get the ball rolling. It can draw in those walking past on the street and encourage customers to try something new. Make up a batch of delicious cookies or serve a sip of your special brew. It really is worth it.
Form relationships with other local businesses.
Another excellent way to promote your coffee shop is to get together with other local businesses. By working as a team, you can both benefit from the greater reach. It could be something as simple as allowing each other to display your flyers or business cards. However, you may even host events together.
Another idea is to offer businesses wholesale prices. For instance, a corporation might buy a large number of coffees and baked goods for important meetings, etc. It really is worth taking it into consideration.
Provide free WIFI and charging stations.
One of the main reasons that people go to coffee shops is to get some work done. If you haven’t already, it is worth installing charging stations and offering free WIFI. Advertising it at the front door will help bring in more customers and put you on par with other competitors. You may even think of offering special deals to students while they are studying there.
Host a coffee making class.
If you’re looking for a way to not only promote your business but increase your profits at the same time, then you should definitely look into hosting coffee making classes. It’s a great way to increase your engagement and gives you a chance to show off the skills that make your shop unique. Don’t want to limit yourself to just coffee? Try cake or cookie decorating. The choice is up to you.
Offer a special (with free refills) and change it each week.
Finally, the last great way to help grow your coffee shop business is to offer unique specials. This gives your regular customers something to look forward to each week, and by offering free refills, you improve loyalty further. Get creative, make exciting concoctions, and give them a funky name to draw in more attention. You can even have something tailored for children as well.
And that’s it! By following the advice above, you can take your new business off the ground and start improving your revenue. It might seem like a lot of work, but once you put in the effort, you’ll be able to reap the rewards. You could be opening a second location before you know it.